Suburban Hospital's My Get Well Kit
The Center for Plain Language has awarded its 2015 Grand ClearMark Award for the best communications in plain language to Suburban Hospital, a member of Johns Hopkins Medicine, for its My Get Well Kit, a folder of materials designed to help patients understand and navigate their hospital experience.
The Center for Plain Language is an organization that advocates for the writing of clear and understandable documents.
“It’s extraordinarily important that those entering into a hospital know clearly what to expect and how they can best partner with their caregivers in their own care, says Gene E. Green, M.D., president of Suburban Hospital. “Our My Get Well Kit helps patients do just that by using language that is clear, easy to understand and above all, effective.”
“The winners of this year’s ClearMark Awards demonstrate once again that plain language is not an afterthought, but is essential to the success of quality communications,” said Susan Kleimann, Center for Plain Language chair.
Green says the Suburban team that developed the patient materials started with the belief that they should be clear, informative and easy to understand. The Suburban writing team worked closely with the Suburban Patient and Family Advisory Council to ensure the publication was very user friendly while it also imparted necessary and important information. According to the contest judges, they succeeded!
“Wow!” one judge commented. “Suburban Hospital found a way to communicate vital information in a creative, patient-friendly way that makes an otherwise anxious situation more comfortable for both patients and caregivers.”
Another judge noted that “thought has gone into what is important to the patient — what they really need to know — and what is not. A range of structural devices make the content usable, from the high-level splitting of content into the folder and handbook, down to the flow within each document. The writing is purposeful – it’s there to help patients manage their own care.”
In addition to the ClearMark award, the kit also garnered a Gold Aster Award for the design of the new My Get Well Kit and accompanying Patient Handbook. Sponsored by Medical Marketing Today, the Aster Awards recognize excellence in medical marketing. Healthcare Marketing Report also awarded Suburban with a Silver Healthcare Advertising Award for the My Get Well Kit.
View the online version of My Get Well Kit.