Hopkins GIM: What's New

ACS to Focus on Consequences of Inadequate Health Coverage

Friday's New York Times reports, "In a stark departure from past practice, theAmerican Cancer Society plans to devote its entire $15 million advertising budget this year not to smoking cessation or colorectal screening but to the consequences of inadequate health coverage. The campaign was born of the group's frustration that cancer rates are not dropping as rapidly as hoped, and of recent research linking a lack of insurance to delays in detecting malignancies."