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Highlights of Social Media Policy

Below, “Johns Hopkins” refers to all participating organizations covered by the Johns Hopkins Health System Social Media Policy.

Why we need it

Before the Johns Hopkins Health System Social Media Policy, each member hospital or entity had its own social media policy and guidelines. This led to inconsistencies in personal and business use of social media at Johns Hopkins. Social media is now one of the more common ways in which we communicate, as individuals and as a business, with over 80% of Americans having a presence online. Knowing that our employees want to learn more about social media techniques, guidelines and best use of social media, this Social Media Policy and the ancillary materials serve as our first step in providing social media resources to our staff.

The goals

  • Policy updates. Evolve our language and position to one that aligns with how social media has grown and how it is used by individuals and health systems.
  • Make Johns Hopkins easy. Make Johns Hopkins easier and work like one organization by harmonizing social media policies across the health system, with clear and consistent expectations.
  • Guidelines. Provide clear guidance and direction to our employees concerning their personal and business use of social media and its effect on the brand.

Key points

  • We understand, value and encourage the use of so­cial media — when used appropriately. As employees, we are an extension of the brand and responsible for maintaining the Johns Hopkins brand of excellence, inclusion, integrity and respect, while remaining compliant with current laws and regulations.
  • We understand our employees are active in social media outside of work. But before using social media during work time, employees should check with their supervisor.
  • When employees are communicating in social media regarding Johns Hopkins or related topics, it’s important to disclose your connection with Johns Hopkins.
  • Use your best judgment and maintain a respectful discourse, adhering to the values of excellence and discovery, leadership and integrity, diversity and inclusion, and respect and collegiality.
  • The same principles found in other Johns Hopkins Health System policies apply to social media activities, such as HIPAA and nondiscrimination.

This policy covers the appropriate use of social media within the participating organizations mentioned in the Johns Hopkins Health System Social Media Policy. This policy is not intended to impede employees from engaging in concerted activity in accordance with the National Labor Relations Act.

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