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Giant Foods Triple Winner Campaign
Giant Food announced that it has reached its goal of raising $1.5 million from the 2009 Triple Winner Game, a program designed to raise money to care for those with childhood cancer and search for a cure. This year's game marks the 5th annual Triple Winner Game for Giant Food.
"Through Triple Winner, it has been our mission to eradicate childhood cancer," said Robin Michel, executive vice president and general manager of Giant Food. Because of this program, our associates, customers and suppliers have raised more than $47 million to date to directly support cancer research and care for children." Giant's sister company, Stop & Shop, originally started the Triple Winner Game in 1991.
The Triple Winner game is a scratch card promotion in which participants can win either a free product, a gift card or cash prizes up to $10,000. The promotion, which sold out of scratch card tickets more than two months before the official end of the program, distributed tickets to customers who made a $1 donation to fight pediatric cancer.
Continuing their support and dedication to the program, the Baltimore Orioles partnered with Giant to promote Triple Winner at home games to the thousands of fans who visited Oriole Park at Camden Yards this spring.
The 2009 Triple Winner game raised $1.25 million for the Sidney Kimmel Comprehensive Cancer Center at Johns Hopkins University of Medicine and $250,000 for the Children's Cancer Foundation. This was the second year that Giant partnered with the Cancer Center.