The Web team considers enterprise-wide branding and user experience goals and marries those with strategic goals for developing individual web sites for departments, divisions, offices, and affiliates in an effort to create a simple, consistent experience for all visitors to hopkinsmedicine.org.
Information architecture is a critical component of the Johns Hopkins Medicine web presence because it:
- Helps users find the information that they are seeking
- Lets users know where they are, and where they have been
- Improves users' experience on our web sites
Consistency of information architecture and design across all departments, divisions, offices, and affiliates:
- Prevents users having to re-learn how the site is structured (it speeds up their interactions and navigation) or to learn as much about the structure of the organization when seeking information
- Provides reassurance that a user is still in the same place
- Portrays an overall impression of professionalism and reliability
- Facilitates improved writing, publishing and maintenance
- Supports the implementation of XML, CSS and other technologies that rely on structured content
Parties are invited to e-mail email@example.com to initiate a project. A member of the web team will follow up to gather information and determine an approach to the project. The discovery process usually takes a series of phone calls and in-person meetings that lead to the development of a project plan that allows for application, information architecture, content development and other needs specific to each client.