Dr. Moran is a health communication scholar studying how health information can best be communicated to individuals in different contexts and through different channels. She studies both micro-level processes of persuasion and social influence, as well as the more macro-level health communication that occurs in society. She is particularly interested in how media and pop culture influence health. Areas of interest include tobacco control, vaccination, and cancer prevention. Dr. Moran is currently leading research to inform regulation of tobacco marketing, as well as the development of tobacco prevention and education messages. Dr. Moran has also conducted research examining vaccine hesitancy and effective strategies for vaccine promotion, and strategies for increasing cancer screening. These research areas leverage her expertise in health communication and persuasion, message design, media effects and health behavior.