LICENSING AND TECHNOLOGY DEVELOPMENT-
BACK
Hurdles to Licensing Early Stage Technologies
The flow
of new technologies from universities to industry was greatly
enhanced with the enactment of the Patent and Trademark Law
Amendments Act of 1980, more commonly known as the Bayh-Dole
Act. In exchange for the right to retain ownership of their
patents on inventions developed using federal funds, universities
are now charged with the responsibility to pursue the commercial
development of these technologies through licensing. While the
Bayh-Dole Act facilitated technology transfer, matching a university
technology with a suitable licensee remains a challenge due
to the very nature of the technologies themselves.
In contrast to the applied research generally conducted
at for-profit institutions, most scientific research conducted
at universities is directed toward gaining a better understanding
of nature. As such, the results of university research frequently
have great scientific, but not necessarily immediate commercial,
significance. In a typical university disclosure, such as the
report of a novel protein with speculative ties to clinical
relevance, a specific product to be commercialized is often
not defined. For other technologies, a prototype or proof of
principle may be lacking. Because these inventions require significant
further development, they are difficult to value and are commonly
referred to as Early Stage Technologies.
Even with a product in hand and proof
of principle firmly established, members of the business community
still consider many technologies to be early stage. For example,
a compound that has not successfully completed Phase I clinical
trials is viewed as an early stage technology by the venture
capital community no matter how promising the results of experiments
conducted in vitro may appear.
The reasoning behind this characterization
is based upon risk. The estimated cost of post-discovery R&D
to bring one drug to market-readiness is approximately $580
million over the course of 13 years (Boston Consulting Group,
November 2001). Much of this expenditure can be attributed to
high rate of failure that occurs between target identification
and regulatory approval. Because their further development is
such a long-term high-risk proposition, industry is reluctant
to invest in early stage technologies.
Initial hurdles encountered in the process
of licensing early stage technologies include identifying and
enticing potential licensees. Frequently, university investigators
and technology managers focus on deep-pocketed big businesses
that have, or are developing, products in the field. While industrial
behemoths including pharmaceutical companies will, on occasion,
license university technologies, these establishments are traditionally
conservative and rarely express an interest in developing early
stage technologies. Rather, the licensees of early stage university
technologies are more likely to be small established businesses
and less frequently, start-up companies. Fortunately, this reality
is consistent with the provisions of the Bayh-Dole act that
mandate universities give preference to small business firms
(fewer than 500 employees) provided such firms have the resources
and capability for bringing the invention to practical application.
Despite their marketing efforts, technology
managers rarely find themselves in the coveted position of being
able to select one licensee from among multiple companies that
are interested in obtaining the exclusive rights (in the same
field of use) to a technology. In fact, many university inventions
do not receive any serious inquiries from industry. Consequently,
such technologies do not get patented, and become part of the
public domain.
Finding a company that expresses an interest
in developing a particular early stage technology is only the
first step to securing a licensing agreement. Often these companies
will review the invention under a Confidentiality Disclosure
Agreement (CDA), yet still elect not to license the technology.
While upon close scrutiny the company may find fault with a
particular technology, there are many reasons why even the most
scientifically sound inventions are not licensed.
Money is usually at the root of the decision
to or not to license. Rarely if ever, though, are the financial
terms of a licensing agreement the deal breaker. Instead, the
technology must out-compete other technologies for a finite
pool of research and development resources within the company.
These competing technologies could be similar technologies,
some of which may be further along in development, or technologies
that are part of unrelated projects within the commercial entity.
Often these competing projects will have originated within the
company and have the advantage of a strong internal champion.
External financial factors relating to competition and the potential
size of the market for the developed product are also important
factors that companies will consider before entering into a
licensing agreement.
Less obvious and further removed from
the dollar are those factors relating to the nature of the intellectual
property environment surrounding a technology. Because patents
give their owners the offensive right to exclude others from
practicing, but not the right to practice themselves, the owners
(or licensees) of a patented technology do not necessarily have
the right to sell, develop, or even to use the technology. Frequently,
additional licenses to dominating patents that cover the general
field must be secured in order to practice the invention. In
carrying out their due diligence prior to licensing a technology,
an experienced company will make sure that all rights necessary
to practice an invention can be obtained. Difficulties in securing
the rights to any piece of the complete intellectual property
portfolio may prevent a company from licensing and pursuing
the development of the specific university technology at issue.
In spite of these obstacles and
the recent tight economy, early stage technologies created at
Johns Hopkins Medicine continue to be successfully transferred
to the biomedical industry. Such technologies exclusively licensed
during fiscal year 2003 are now, or soon will be, in commercial
development for diverse applications including medical device,
diagnostics, prophylactics and therapeutics.