What is a content management system?
Simply put, a content management system uses templates, web-based tools and a database to create and manage the web pages on a site. It allows a large, decentralized institution such as Johns Hopkins Medicine to manage a diverse web presence while maintaining a common look and feel and ensuring maximum site efficiency.
A content management system facilitates ongoing site management by separating content creation/updating from the design and technology associated with maintaining an online presence. By empowering those who create the content to easily update it, the publication process is streamlined and the maintenance workload of an organization’s staff is drastically reduced. From WYSIWYG (what you see is what you get) input areas similar to Microsoft Word, to function-rich modules, to auto-checking for broken links, a solid CMS can mean the difference between old content and relevant content for your end users.
What are the benefits of using a CMS?
- Speed and ease of content updates
Keeping information current, relevant and consistent can take hours when there is no central mechanism for making changes. Changing formats requires going back to every page and editing. Updating content requires touching every page where that piece of static content resides (or risk having old content on some sites and updated content on others). It also involves a great deal of communication between departments as each piece of content is updated.
By putting content into a CMS, it becomes possible to make site-wide (global) changes because information is stored in one central location, yet able to be displayed on any number of pages.
With a CMS, there is a tremendous advantage in the time it takes to react to breaking news or disseminate information via the web. Information can be written, edited and published in a matter of minutes without having to wait for an available web master or programming team.
- Content stays timely
Authorized staff can specify dates and times for the content to go live and be archived or removed. This means that site content can be kept fresh and relevant and be distributed in a variety of areas while residing in one central location. - Permission-based publishing
With a CMS, it becomes very difficult for content to be on the site accidentally or incorrectly. Any updates must pass through creation, editing and one or more predefined signoff steps before the system will publish it. The resulting audit trail provides accountability for each action. - 508 Compliance
Using the CMS, Web administrators are able to meet many aspects that make a site compliant with Section 508. The Web Center staff aspires to meet and exceed accessibility requirements when building sites within the CMS. After the initial build, the Web Center will provide helpful hints to your staff on how to KEEP your site compliant. - Automatic link maintenance
If content is removed or archived, the CMS will ensure that the remaining content is still structurally consistent, without leaving orphaned links to the deleted asset. In other words, sites within the CMS will not have any broken links – they will be automatically updated as content is moved or deleted. (Note: Links to external sites -- ie: www.cnn.com -- will need to be manually checked on a regular basis to ensure their integrity.) - Version-control
A CMS allows for extensive version control. This means that authorized staff know what content is supposed to be live today, what is sitting ready to go live next week, and what is being prepared for the week after, and keep them separate on a piece-by-piece basis. It also means that one version of a news story can be live while one is being written to update it in an hour's time, and one incorporating the press release which is embargoed until later.
Should material inadvertently be approved to “go live” and need to come down, you still have the older version to available to publish ASAP.
- Work flow and staffing
Another feature of CMS is that different types of work can be separated and done by the people best at them. This feature is known as distributed authorship and is a key component of the CMS. Web designers can make the site attractive, database programmers can handle the linking and logic, and editors and writers can handle the content. This allows for a more professional web site, as one person can’t be expected to excel at design, programming, writing and editing a site.
In addition, the CMS is developed for the non-technical person to be able to maintain a professional web site. The content area is similar to Microsoft Word, so any person experienced with document preparation will be able to maintain the content on the web site.
How will using Site Executive benefit my department?
The JHM Internet Strategy and Web Services has worked with a professional web services company to develop a set of standard web templates to be used institution-wide. These templates reflect the diverse needs of the JHM departments and their many and varied audiences. In order to take advantage of the benefits of the CMS, sites must be created using these templates.
The Internet Strategy and Web Services staff will work closely with interested departments to create or recreate web sites within the CMS with the standard templates. In addition, Web Center staff will train end-users on the CMS and provide account management support throughout the site development cycle. This process will allow individual departments to have more control over their web presence and will allow for a more efficient use of dedicated web resources.
For more information on using the CMS or developing web sites within JHM, please send an inquiry to Stephen Gaede, Assistant Director, Internet Strategy and Web Services.
