Search the Health Library
Get the facts on diseases, conditions, tests and procedures.
I Want To...
I Want To...
Find Research Faculty
Enter the last name, specialty or keyword for your search below.
School of Medicine
Web Development, Branding, User Experience Design and Information Architecture
The Web team considers enterprise-wide branding and user experience goals and marries those with strategic goals for developing individual web sites for departments, divisions, offices, and affiliates in an effort to create a simple, consistent experience for all visitors to hopkinsmedicine.org.
Information architecture is a critical component of the Johns Hopkins Medicine web presence because it:
- Helps users find the information that they are seeking
- Lets users know where they are, and where they have been
- Improves users' experience on our web sites
Consistency of information architecture and design across all departments, divisions, offices, and affiliates:
- Prevents users having to re-learn how the site is structured (it speeds up their interactions and navigation) or to learn as much about the structure of the organization when seeking information
- Provides reassurance that a user is still in the same place
- Portrays an overall impression of professionalism and reliability
- Facilitates improved writing, publishing and maintenance
- Supports the implementation of XML, CSS and other technologies that rely on structured content
Parties are invited to e-mail firstname.lastname@example.org to initiate a project. A member of the web team will follow up to gather information and determine an approach to the project. The discovery process usually takes a series of phone calls and in-person meetings that lead to the development of a project plan that allows for application, information architecture, content development and other needs specific to each client.
Interested in working with us on a web project?