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School of Medicine
Web Content Development and Search Engine Optimization
The content portion of the web development process is vital to the overall success of the website. Writing for the web is very different from other types of writing because web users scan pages quickly and have fast access to endless pages of competing information.
Our team communicates effectively and efficiently in a way that captures a reader’s attention and helps him quickly find what he’s looking for—all while conveying targeted marketing messages that service our clients’ business goals.
Web content development services include:
- Writing fresh web content (sources may include in-person interviews, secondary research, and existing web content/collateral materials)
- Revising existing web content to adhere to web writing best practices
- Search engine optimization (including keyword research)
- Research and content auditing
- Pre- and post-launch site analytics
A key component of our content development service is search engine optimization (SEO). Put simply, SEO is the practice of writing web content in a user-friendly way that makes it easier to find through search engines. Following established SEO guidelines is the best way to improve search engine rankings, and thus, improve the possibility that a web page will be found by consumers looking for a particular service. Our team stays up to date with the latest SEO industry news so we can incorporate ever-changing best practices into our content development process.
We strongly encourage clients to take advantage of our content development services as a part of overall web builds. However we do offer a la carte content and SEO services for sites that have already been migrated onto the hopkinsmedicine.org platform. Contact us to discover the various options for your website.
Interested in working with us on a web project?