JHMI Office of Communications and Public Affairs

May 1, 2001
MEDIA CONTACT: Gary Stephenson
PHONE: 410-955-5384
E-MAIL: gstephenson@jhmi.edu

Hopkins Medicine Launches Online Magazine

Webzine depicts the life and work of an academic medical center

Johns Hopkins Medicine today introduced @Hopkins Medicine, a regularly updated online magazine covering the patient care, research and educational activities and people of all components of Hopkins’ medical and health care delivery enterprises.

Designed and written to appeal to the general public as well as Hopkins Medicine employees, alumni, donors and students, the Webzine contains no "canned" material, but draws exclusively on stories originally written and edited by Hopkins journalists and feature writers.

"@Hopkins Medicine captures the whole exuberant picture of life at an academic medical center — the science, the medical care, the people that go into making Hopkins America’s top hospital and leading medical school," according to Anne Bennett Swingle, one of the Webzine editors.

Located at (www.hopkinsmedicine.org/webzine) @Hopkins Medicine incorporates Web-designed versions of articles and graphics that regularly appear in the medical institution’s many print publications. A sampler of the debut issue’s stories:

• A scientist discovers a key enzyme in cancer

• Hip replacement with just one tiny cut

• A baby is born — on the CCU

• In the works: a vaccine for cervical cancer

• A resident is tempted — by narcotics

Each "edition" of @Hopkins Medicine leads off with a full-length feature cover story. Eight separate departments follow:

• PULSE provides the news of the month.

• INNOVATIONS showcases developments in clinical care and basic research.

• UP CLOSE profiles Hopkins personalities.

• IN THE NEIGHBORHOOD details Hopkins’ activities in its East Baltimore community.

• PEDS CROSSING features the Children’s Center and stories involving pediatrics.

• BIZ AND TECH explores the business of medicine and developments in technology.

• LEGACY details news for and about School of Medicine alums and friends of Johns Hopkins.

• THINK TANK spotlights Johns Hopkins Medicine leaders and their thoughts on developments in academic medicine and health care.

@Hopkins Medicine is broadly focused — not a consumer health magazine. Where appropriate, however, visitors will be able to make appointments online and link to departmental Web sites. Future developments on the site are likely to include interactive message boards and live chats, the editors say.

The site is funded by The Johns Hopkins University and The Johns Hopkins Health System. Comments about @Hopkins Medicine may be directed to webzine@jhmi.edu


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