Giant Food Supports Childhood Cancer Research

Date: November 11, 2010

Kimmel Cancer Center pediatric oncology patients (left to right) Syed, Brianna, Morgan, and Daniel are the faces of the 2010 Triple Winner Campaign to benefit childhood cancer research.

Within just weeks of beginning its 2010 Triple Winner game and announcing a goal of raising $1.5 million for pediatric cancer research, Giant Food of Landover, Md., had already taken in $1.25 million. One hundred percent of the money raised goes to the Kimmel Cancer Center and Children’s Cancer Foundation, providing much-needed funding for pediatric cancer research.

“The overwhelming support from our customers and associates in this fight against childhood cancer through Triple Winner is truly amazing,” says Robin Michel, president of Giant Food of Landover, Md.  “Giant is a neighborhood grocery store, and I’m pleased that our neighborhoods and communities are coming together to make a difference for children in Maryland, Washington, D.C., Virginia, and Delaware.”

Triple Winner is a scratch card game.  For every $1 donation at their neighborhood Giant, customers receive a scratch card and a chance to win a free product, gift card, or cash prize up to $10,000. 

“We are very appreciative of the support we receive from Giant and its customers,” says Donald Small, director of pediatric oncology at the Kimmel Cancer Center.  “Funding for pediatric cancer research is very limited, and these donations are essential to our ability to make new discoveries and advance therapies for children with cancer.”