NeuroNow - Support from FOX Sports
Support from FOX Sports
Date: November 11, 2013
Fox sports channels aren’t just a place to catch the score of last night’s hockey game or spend an afternoon watching the Daytona 500. They’re also a way to spread awareness to tens of thousands of sports fans. This year, Johns Hopkins Medicine is benefiting from this enormous reach through the FOX Sports Supports initiative, a program that airs public service announcements featuring FOX Sports personalities to encourage viewers to give to specific causes.
Each year, the nearly 1,000 FOX Sports employees scattered across the country vote on three charities to feature through this effort in broad categories of human services, health and education, explains Lou D’Ermilio, senior vice president of media relations at FOX Sports.
One reason Johns Hopkins made the cut was because of a personal connection to FOX Sports, D’Ermilio says. A FOX Sports executive’s child was recently treated for a challenging autoimmune condition at the hospital, and that individual relayed his story, crediting the amazing treatment at Johns Hopkins for his child’s recovery. Consequently, all funds raised through FOX Sports Supports for Johns Hopkins Medicine will be earmarked for autoimmune disease research.
It’s a cause well worth supporting, says neurologist Andrew Mammen, who co-directs the Johns Hopkins Myositis Center, which treats patients with a muscle-weakening autoimmune condition.
“Autoimmune diseases are incredibly common and sometimes devastating,” Mammen says. “We need to better understand these diseases so we can find new and better ways to treat them.”
Eventually, Mammen adds, new research could help thousands of people affected by autoimmune diseases such as multiple sclerosis, lupus, rheumatoid arthritis and Sjogren’s disease.
Learn more at hopkinsmedicine.org/fox.