Getting From Point A to Point Z
Date: June 7, 2010
GETTING FROM POINT A TO POINT Z
New Clinical Building guests and staff will have a hard time getting lost thanks to a multifaceted wayfinding system that integrates signage, visual motifs and graphics.
Developed with input from personnel across the Hopkins community, the navigation system is designed to be “cohesive, color coded and as simple as possible,” explains Michael Iati, director of architecture and planning for The Johns Hopkins Hospital.
The complementary strategies honor cognitive diversity. “People process what they see, what they hear and what they feel differently,” Iati says. One person may respond to color cues; another may rely strictly on signs or landmarks.
Inside and out, wayfinding will begin in primary colors with the Charlotte R. Bloomberg Children’s Center sheathed in a blue color scheme to set it apart from the Sheikh Zayed Tower’s green scheme.
Other points of reference will range from playful landmarks such as a giant ostrich suspended from the Children’s Center atrium, to artwork and graphic design particular to each of the two towers’ 12 floors.
At frequent intervals, information panels will guide visitors to destinations such as the arcade on the main level where they’ll find the ATM, pharmacy and concierge desk. At the same time, the panels will distinguish between a main and secondary loop of corridors in the new and old hospital buildings as well as between “front of the house” spaces such as “family respite” areas for patients and visitors and “back of the house” off-duty spaces for employees.
To learn more about wayfinding in the New Clinical Building, go to: http://www.insidehopkinsmedicine.org/ncb