ANCHOR LEAD: A PROGRAM AIMED TO PREVENT TEEN SMOKING IS VERY COST EFFECTIVE, ELIZABETH TRACEY REPORTS
‘truth’ is a smoking intervention campaign aimed at keeping teenagers from smoking, and it’s not only effective, it saves a lot of money. That’s according to David Holtgrave, director of the Johns Hopkins Institute for Global Tobacco Control and author of a recent study assessing the truth campaign.
HOLTGRAVE: What we looked at in the new study was first the cost, which was from 2000 to 2002, that’s three years of implementing the campaign, was about 324 million dollars, but what we found was that during that same time period because 300,000 or so youth were prevented from becoming smokers, that the campaign actually not only paid for itself but probably saved at least another 1. 9 billion dollars in medical care costs that were saved farther down the road. :27
Holtgrave says the American Legacy Foundation, which produces the truth campaign, studied effective ways to reach teenagers intensively, and it seems to have paid off. At Johns Hopkins, I’m Elizabeth Tracey.