ANCHOR LEAD: WILL GROCERY STORES LEAD THE WAY IN RESEARCH FUNDING? ELIZABETH TRACEY REPORTS
Safeway stores have developed a new program to raise money for medical research. They simply ask at the checkout for modest donations, and this year, Johns Hopkins is a beneficiary. Robert Getzenberg, director of research for the Brady Urological Institute, explains.
GETZENBERG: This year, over the summer, they raised more than 11 million dollars for prostate cancer research. The average donation was 2.08, so this is a grass roots effort, these are the everyday people shopping in the store, understanding the importance of prostate cancer research and really wanted to make a difference. :17
Such funding is increasingly important.
GETZENBERG: They’re incredibly important because as you know the NIH funding situation is quite tight, and even when things are funded it takes awhile to get them funded. To do these types of programs where they’re really where you’re going out on the edge, saying what’s really an innovative idea. Those things are still somewhat difficult to get funded. :16
So spare change can make a huge difference. I’m Elizabeth Tracey reporting