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A pilot project headed by GIM’s assistant professor Kimberly Gudzune, MD, MPH, has won the grand prize in the Urbanite Magazine’s Urbanite Project 2012: Healthy Food Challenge. The project was recently featured in the as one of six finalists in the competition in the magazine’s September 2012 issue. News of the grand prize was announced more recently.
Dr. Gudzune’s winning response to the challenge to solve some aspect of healthy food availability in Baltimore took the form of “Hyper-Local Food Distribution.” It proposes partnerships between local urban farms and neighborhood local stores as producers and vendors of locally grown fresh foods. Both forms of small businesses could thereby increase availability of fresh fruits and vegetables to Baltimore residents while bypassing some distribution and supply problems by shortening the distribution chain. The plan proposes to supplement its distribution network with a social marketing campaign to advertise the initiative and to provide educational materials on healthy eating.
Congratulations, Dr. Gudzune!