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Brand Rewards

Hopkins’ “Branding & Use of Name Toolkit” Web site recently won an international group’s award for excellence. Honored with an iNOVA award from a panel of Web site development judges assembled by MerComm Inc., a Network-based firm that fosters international communications projects and programs, the Hopkins Web site ( content.asp) provides clear instructions and rules on how to use the Hopkins Medicine name, our brandmarks and logos, as well as guidelines on Web site development. “Every use of our name and brandmarks conveys an association with Johns Hopkins Medicine and potentially affects the institution’s reputation,” says Dean and CEO Edward Miller. “Some uses are appropriate and desirable; others are potentially damaging and must be avoided.”

Minorities Matter

Over the past several years, as Johns Hopkins has stepped up efforts to create a more diverse workforce, several professional organizations have taken note. The latest accolades come from the National Institutes of Health, which recognized Hopkins for excellence in minority recruiting. Of the 17 training programs with outstanding records in minority recruiting listed on the NIH Web site, three are from Johns Hopkins. David Nichols, the school of medicine’s vice dean for education, credits Bob Siliciano and the M.D./Ph.D. committee; Pierre Coulombe and the Cellular and Molecular Medicine faculty and staff; David Valle and the Human Genetics team; and Peter Maloney, associate dean for all graduate programs. “Their tireless efforts to increase the graduate programs’ diversity,” says Nichols, “have brought distinction to the entire school of medicine.” Details: Diversity/Examples.htm.



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