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F. Scott Fitzgerald at Starbucks? Promoting Johns Hopkins, ads like these feature iconic figures suddenly back from the dead, this side of paradise.

A “Brand” Takes Manhattan
The Imagine Campaign boosts the JHM profile beyond Baltimore

Late last month, Johns Hopkins Medicine began appearing in advertisements carried by high-end magazines and national news shows—in New York City.

These are not your run-of-the-mill health care ads. Noticeably absent are doctors, nurses and patients. Instead, unforgettable figures like Louis Armstrong, Lou Gehrig and Lucille Ball are shown in contemporary settings. In one print ad, a vintage, black and white photograph of F. Scott Fitzgerald is artfully integrated into what looks to be a Starbucks.

What's News
Patrick Walsh tribute and Prostate Cancer Research Fund; Special Dean's Lecture and Gardner Smith Lecture; still time to make contributions to United Way.


New IV pumps; neurosurgery resident graces cover of Baltimore magazine; JH Community Physicians at Westminster relocates; new air-conditioned shuttles; Meyer 4 nurses compete in WJZ's Manic Monday Meltdown.

About Dome
Dome is an award-winning monthly tabloid for employees, patients, visitors and friends of Johns Hopkins Medicine.
Out for Blood
Regional shortages lead to new ways to manage blood supplies more efficiently.
Evolution of a Logo
A graphic designer brings Hopkins Medicine's brandmark into the 21st century.
The Big Sell: Telling Doctors About Telemedicine
The new Office of Telemedicine goes the distance.
Happy Birthday, Cardiac Surgery
Alfred Blalock performed his groundbreaking procedure sixty years ago.

Campus Transformation
Outdated facilities give rise to a whole new look for East Baltimore.

On the Job with: Maria Amador
For seven years, this patient services coordinator has been chief keeper of the gate.
Time Off with: Team Hopkins
A group of philanthropic fitness fanatics pushes the envelope.
A Puzzling Provenance
Is Stephanie Reel's desk a Hopkins heirloom?
Holiday Shopping, Hopkins Style
From the Gift Shop to the Flower Cart, from china to chocolate, it's all right here.

Happy Holidays
To the entire Johns Hopkins Medicine family.

Dear Dome
We open the mailbag to see what our readers really think.


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