What They Say About JHM

In a survey taken late last year in preparation for JHM’s “Imagine” ad campaign, groups of affluent people from the New York metropolitan area were asked to name the hospital they were most familiar with. Right up there, on an even footing with the likes of Columbia, NYU, Memorial Sloan-Kettering and New York-Presbyterian was none other than Johns Hopkins. And, when these groups were asked which “out-of-town” hospital they were most aware of, did they put Harvard or Mayo Clinic at the top of the list? Nope. It was Hopkins again, and by far. But these folks said they do not typically give to Hopkins. Nor do they think of it as a place to come to for care. With ad campaigns like “Imagine” cultivating a new base of donors and patients, that could change. For now, says Elaine Freeman, vice president for corporate communications, “we were pleasantly surprised to see the visibility we have attained over the years.”

Larry Summers, Take Note!

Nobel laureates David Baltimore and Sydney Brenner along with Stuart Schreiber of Harvard and John Kuriyan of U.C. Berkeley also spoke to the overflow crowd.