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The Cooley Center Gets into Shape A major renovation transforms Hopkins' 20-year-old athletic center.
There also were two, lone exercise rooms, where aerobics, no doubt, was choreographed to the strains of Olivia Newton-John's "Physical," and Dolly Parton's "9 to 5." This month, the athletic center will unveil the results of a major reconfiguration, one that has quashed most of the courts and replaced them with updated exercise studios, locker rooms, and walls and walls of mirrors. "You can see people's excitement even before we move in," says Darryl Waldon, director of the Cooley Center. "They are getting what they've always dreamed of having this close to work." Two years ago, the School of Medicine took a hard look at the facility and decided not only to refurbish it, but to out-source its management as well. MidAtlantic Corporate Health, which operates fitness centers for corporations, government agencies, housing communities and universities in 30 states, was brought on board to run the center more like a business. The results of that decision were concrete and quick. After surveying Cooley members, MidAtlantic began adding new equipment and offering more classes, even if it meant jury-rigging the existing space to squeeze everything in. Paid membership leapt from 600 to 1,600 in two years. Meanwhile, MidAtlantic also took charge of how the facility should be renovated and fitted out. Construction began in June. Key to the new design is the dismantling of the racquetball and squash courts (only two racquetball courts will be preserved). The high-walled spaces will, in essence, be cut in half horizontally and made into a half-dozen exercise studios. One studio will be reserved for activities like spinning classes, yoga and Pilates, a yoga-like exercise that is all the rage in Hollywood and for which the demand at Hopkins is "huge, huge," according to Waldon. The cardiovascular training area will have satellite-fed TVs lined up along the walls. "As soon as people see a TV," Waldon says, pausing to laugh, "they're gonna just cry they'll be so happy." And everywhere there will be mirrors, making the center look "bright and shiny and huge." This is especially meaningful to the regulars who lift weights, says Waldon. "The people who use this area don't care if we have beautiful ceilings or pictures on the wall," he says. "They want a functional area where they can see themselves and see their muscles." Johns Hopkins Medicine Dean and CEO Edward Miller, who frequented the Cooley Center when he first arrived at Hopkins in 1994 but shifted to a more private venue in recent years to lift weights and walk the treadmill, thinks the $800,000 price-tag for the renovations has been well spent. He doesn't go so far as to classify the facility as a recruitment tool, although students from the schools of Medicine and Public Health can use the center for free and represent some 60 percent of the total membership. Instead, the facelift "fits in with a lot of things we're trying to do to make this a nicer place to come to work," he says, like the new day care center and a better variety of eating places. "We want to make it easier for people to exercise, and we're trying to expand their options." Eventually, the rest of the building, including the basketball court and track, also will be renovated, says Rineer. But for now, the goal at Cooley is to change the perception of the facility. Rineer wants to double the paid membership in another two years. That shouldn't be hard to do, given the facelift, the reasonable rates (membership is $25 a month and can be deducted from your paycheck) and the convenience of exercising at Cooley. A grand re-opening will be held the week of Oct. 14, when employees on Hopkins' East Baltimore campus can try out the center for free. Check out www.cooleycenter.com for more information.
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