Senior Vice President, Marketing and Communications,
Johns Hopkins Medicine
Dalal Haldeman has been involved in science, education and health care marketing and communications for more than two decades. As senior vice president of marketing and communications, she is responsible for the overall strategic marketing and communications for Johns Hopkins Medicine, the organizational umbrella for the Johns Hopkins School of Medicine, and the Johns Hopkins Health System. She plans and implements market research, marketing, media relations, communication, publications, competitive data analysis and Internet strategies to improve awareness of the institution’s research, educational and clinical advances, and to grow brand equity, reach and revenues across international and domestic markets.
Before joining Johns Hopkins, Haldeman spent 12 years at the Cleveland Clinic and the Cleveland Clinic Health System, which included 11 hospitals in Ohio and Florida and national and international partnerships. Supporting nationally recognized outreach, she served in multiple roles, including director of marketing operations, strategic marketing and interactive communications for the Cleveland Clinic Health System, as well as vice president of pediatric medical management and director of marketing and business development at the Cleveland Clinic Children’s Hospital for Rehabilitation. At the Childrens Hospital she oversaw strategic planning, business plan development, managed care contracting, medical records, marketing, public and media relations, quality outcomes and risk management, corporate compliance, and medical staff development and integration.
Before joining Children’s Hospital, Haldeman served as a consultant and associate vice president with Sterling Health Capital Management in New York, where her responsibilities included program design, strategic planning and business plan development.
Paving the way for all her future roles were Haldeman’s positions at MetroHealth System in Cleveland, where she helped build patient satisfaction through service delivery. Promoted to executive director of quality for the system, she served as a member of the leadership team.
Throughout her career, Haldeman has held several academic appointments. She started as a clinical instructor, research associate and assistant professor at the American University of Beirut and later served at Pennsylvania State University and the University of Pittsburgh, where she held faculty appointments and was responsible for graduate teaching, research, and program development and implementation. She also led the development of the first American Dietetics Association-accredited dietetics program in the Middle East and conducted government briefings and workshops aimed at managing obesity and improving the nutrition and health of children.
Haldeman holds a Ph.D. in food science and nutrition from Pennsylvania State University and an M.B.A. from the Graduate School of Business Administration at Cleveland State University. She has served in leadership positions on the boards of many professional organizations, including the Epilepsy Association, the Society for Healthcare Strategy and Market Development, Central Hospital Services, the Institute for Creative Leadership and the Healthcare Executives Association of Northeast Ohio.
Haldeman is the recipient of several e-strategy and communications awards, has presented at numerous national and international meetings and continues to serve on various local and national boards.