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JOHNS HOPKINS MEDICINE NAMES D.J. HALDEMAN AS MARKETING AND COMMUNICATIONS VICE PRESIDENT
-Health care marketing specialist set to begin in February
Dalal J. Haldeman, M.B.A., Ph.D., an experienced health care industry executive, and specialist in marketing, public relations and business development, is the new Vice President for Marketing and Communications for Johns Hopkins Medicine (JHM).
Moving to Hopkins in February after seven years as Director of Marketing Operations for the Cleveland Clinic Health System in Cleveland, Ohio, Haldeman was selected after a national search to direct the full-service internal and external communications and marketing office for JHM, comprised of the Johns Hopkins University School of Medicine and The Johns Hopkins Hospital and Health System.
“Dalal Haldeman is unusually well prepared to enhance and lead an already robust enterprise in new strategic directions at a time of intense competition among academic medical centers and tremendous growth at Johns Hopkins Medicine,” according to a joint statement from Edward D. Miller, M.D., Dean/CEO of Johns Hopkins Medicine, and Ronald R. Peterson, President of The Johns Hopkins Hospital and Health System.
“Her background in quality improvement, strategic planning, market research, clinical practice marketing, branding and Web site development, as well as her management experience, bring many essential skills to an enormously complex set of institutions with multiple communications needs,” said Steve Thompson, Senior Vice President of JHM.
Haldeman earned a B.S. in biology and chemistry in 1972 and an M.S. in nutrition in 1975 from the American University of Beirut in Beirut, Lebanon. She went on to receive a Ph.D. in food science from Pennsylvania State University in 1979 and an M.B.A. from Cleveland State University in 1991.
Prior to her current position at Cleveland Clinic, she was Vice President of Pediatric Medical Management, Inc., and Director of Marketing and Business Development at Cleveland Clinic Children’s Hospital for Rehabilitation from 1995 to 1998. Before that, she was Associate Vice President/Consultant at Sterling Health Capital Management in New York; General Manager of Meridia Healthcare System/Marriott Corporation in Cleveland; Corporate Director of Quality for the MetroHealth System in Cleveland and Assistant Professor/Manager of Ambulatory Services at Presbyterian Hospital of the University of Pittsburgh.
Haldeman serves as president of the Epilepsy Association of Northeast Ohio; on the editorial board of Redspring Magazine and on the boards of the Institute for Creative Leadership, the Society for Healthcare Strategy and Market Development, and Central Hospital Services. She is affiliated with the American College of Healthcare Executives and the Forum for Healthcare Strategists. She is past president of the Healthcare Executives Association of Northeast Ohio, and former vice president of the Cleveland International Program.
She has earned numerous awards for quality-related Web site products, including the eHealthcare Strategy and Trends Leadership Award in 2004 for Quality Web Site development.
JHM’s newly named Marketing and Communications office provides marketing, media relations, advertising, electronic media, publications writing and production, design, Web site development, event planning, special project management and other services to faculty and staff of its member institutions.
The office has been led for almost a quarter century by Elaine K. Freeman, M.S., who is retiring as Vice President of Corporate Communications.
Haldeman is married to Glenn Haldeman, a financial planner and consultant. Their daughter Suraya, 22, is a graduate of Denison University in Ohio.